Wine beer and spirits expo in Taupo

Posted by Joelle Thomson on

When was the last time you were in Taupo?

Every year our sister store, The Merchant of Taupo, hosts an evening expo that attracts a large number of people who live in this perennially popular tourist town.

The North Island’s most famous resort town is home to The Merchant of Taupo's annual wine, beer and spirit expo, which is held in the Great Lake Centre, in the heart of Taupo.

Winemakers come from near and far, with a large contingent winging their way in from Hawke's Bay, so to speak.Most of them drive in but it is possible to fly into Taupo' airport and of course accommodation is in plentiful supply, provided you book first.

The event has grown in size and is now capped at 400 people in the Great Lakes Centre. This is due to capacity. It is always a sell out and tickets are essential to gain entry.

Once you're in, there is no cost. One ticket buys all tastings to food and beverages, which includes 32 drinks stands, approximately six devoted to craft beer, four to boutique spirits with about 20 wineries. In addition, there are also food stands serving tasty treats to those who attend.

This year, the Tongariro Lodge will make a reappearance with a food stand and others have yet to be confirmed. The food focus is predominantly local suppliers.

It begins with a VIP hour (for serious wine buyers at the store) from 5pm to 6pm followed by an open public event, but tickets are essential to gain entry.

The Merchant of Taupo annual expo

How to buy your ticket...

In store at The Merchant of Taupo or hook online for when sales go live here:

Where and when

Wednesday 21 August 2019, 

5pm to 6pm VIP hour

6pm to 9pm open to public 


Great Lake Centre, Taupo


The Merchant of Taupo, phone 07 378 4626

114 Spa Road, Taupo

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